Flyers Vs Brochures
Flyers and brochures are both widely used tools for business marketing. Both are cost effective, easily portable and efficient for getting the word out about your business. They put information about your company directly in the hands of consumers in a small, but informative way. However, it is important to note the differences between these tools and when to use them. There are a lot of characteristics that make these formats unique. Each excels at different kinds of marketing strategies and have design considerations that accompany what information they can provide. Before you order any print material, try to understand the specific advantages each medium offers for your campaign.
Flyers are typically a single sheet that is not folded with information on one or both sides. Usually, flyers are printed on 8.5″x 11″ paper but can be any size so long as they are easy to handle. Best used for conveying short, concise messages, they can easily and conveniently be displayed, mailed and distributed to your target audience. Flyers are best used for short-lived promotions because the way they are used means they have a shorter lifespan than most print formats. If you would like to print reference material on your flyers and want them to hold up for longer, try printing on thicker paper or cardstock.
Use flyers for your…
- Event announcements
- Advertising openings for new businesses like clubs, bars, restaurants, etc
- Fact sheets handed out at trade shows or conferences.
- As handouts and newspaper/magazine inserts
- As information sheets, as part of a promotional campaign
- Other general localized advertisements
Brochures, unlike flyers, always have folds and are printed on both sides. They can be folded a variety of ways and also can be made from single or multiple sheets of paper. However, do not mix up brochures with booklets. What makes brochures different than booklets is that bookets are always bound. Brochures made with relatively few sheets of paper are sometimes called pamphlets, but both terms can be used interchangably. Brochures are intended to be referred to and handeled repeatedly. To increase their lifespan, thye are printed on high quality, durable paper or cardstock and also coated to resist moisture and fading. The distribution of brochures is also more selective
Use brochures to…
- As reference materials for customers and employees
- To follow-up other promotional materials to help close a sale