Inspire brand loyalty.
We can’t say it enough: building brand loyalty is one of the best things you can do for your company. Brand loyalty adds value to your products and services. It encourages potential customers to choose your business over the competition. In a study* done by University of Southern California, they found that five core dimensions play a role in a brand’s personality: sincerity, excitement, competence, sophistication, and ruggedness. Think about brands like Apple, Toyota, and Coca Cola. These mega-corporations have all created a strong, recognizable brand identity, and as a result they have created loyal consumers. In fact, USC reports that 76% of Apple customers replace old iPhones with new iPhones. In another study performed by Edmond’s Loyalty Report they found that 63% of Toyota owners stayed within the brand when it came time to trade-in their vehicle.
So what does this mean for your business?
Every company has the potential to create a culture surrounding their brand. The key to success is selling and the key to selling is communication. Turn old buyers into new buyers with loyalty cards.
Reward faithful customers with Loyalty Cards.
Give consumers a reason to return by offering product discounts, coupons, points, and other rewards. Remember: it doesn’t need to be expensive to be effective. Business cards are a versatile, cost-effective marketing tool that can be customized to include not just vital contact information but incentives like:
- Get a free gift with your 10th purchase.
- Save 10% on your next purchase when you sign up for our newsletter.
- Save $20 on your next visit when you refer a friend.
Encourage repeat business and strengthen your customer fanbase by choosing an incentive that will matter most to your specific target audience.
And when it comes time to print, choose Boulevard Printing. Our everyday low prices and high quality materials make us the perfect Buffalo printer to rely on for all your print and copy needs!
*Interested in learning more about brand marketing? Read USC’s full article here.