Success for the New Year
With 2018 approaching, it’s time to think about what you need to do to get ready for the new year. December is an exciting time to travel, eat great food, celebrate with friends and family, and relax, but don’t forget about your business. This is the perfect time to get ahead of the game! Take some time prior to the new year to get organized and plan for the future of your company. Your goals may be about rebranding your business. Print marketing is still an effective tool that is often overlooked. Here are some questions you should ask yourself when getting your marketing materials ready for the new year.
What do your business cards look like?
If your business cards haven’t been updated in a while, use the new year as an opportunity to try out a new design and update your contact information. It is always important to have professionally designed business cards on you. Business cards are small, easy to carry, and far easier to have on hand than a resume. You only get one chance to make a first impression and your cards are a significant part of that. They are a tangible item that tells a lot about you and your organization. Everything from the color, type of paper used, and the information included on the card should be carefully considered. Your information should be minimal, including your company logo, name, contact information, and possibly your social media accounts. Maximize every “per chance” meeting and impress current and future clients with a new business card.
Do you need new signs?
Are the signs outside your business looking a little worn? Or perhaps your banners need a little updating? It’s time to review how you are presenting your brand to the outside world. Take a look at the wear and tear of your signs and banners, the content, and how well it fits within the brand you have created since you got them. If you are considering updating your signage for the new year, make sure you have a professional design and quality printing. Signs and banners make a big first impression and say a lot before the client even enters your business. With a professional looking, quality printed banner, you’ll receive a return on investment with new customers continuously coming to your business. With various sizes and shapes available, you can use this opportunity to think outside-the-box and really wow your customers.
Do you have up-to-date brochures or sell sheets?
Have you changed your services? Maybe you updated your contact information or your prices? If any of these are true, then it is time to update your brochures and sell sheets. While brochures and sell sheets can include a lot of information, you’ll want to ensure the information is concise and accurate. It should also be effective in reaching your target audience. Print flat page, 2-panel, 3-panel, and 4-panel color brochure prints, with a wide variety of printing and design options to choose from. Set your color brochure printing specs including standard and custom size, quantity, color, stock, folding type, and production turnaround. With a high-quality design that highlights the key information about your business, your services will sell themselves.